Originally conceived as Alpine Village /
, the unique California environment called for re-design. Ski Tulare will capture year round the atmosphere and excitement of a winter sports scene in a controlled environment regardless of the outdoor temperature. Imagine exhilarating ski runs on a 100º California day.
The snow area is themed to provide an interactive winter setting and will offer the fun and thrills of a range of leisure activities, which will be enjoyed by everyone throughout the year on the highest quality "Real Snow" indoors.
According to the National Ski Areas Association, ski areas nationwide tallied 57.1 million visits for the 2008/09 season, making it the fifth best season on record. Over the last 10 seasons (1999/00 to 2008/09), the industry has averaged 56.7 visits.
The 2008/09 season represents a 0.8 percent increase from the 10-year average, and just a 5.5 percent decrease from the record 2007/08 season of 60.5 million visits.
The growth of snowboarding has been significant – it being the fastest growing sport in the 1990s. While first treated as a fad, it became apparent that the thrill it offered was like no other. Snowboarding has been adopted by every major resort with its introduction to the Winter Olympics in 1998 having permanently cemented its status as an established snowsport.
Ski Tulare will not only enjoy significant usage from existing skiers and snowboarders but, equally important, will appeal to aspiring skiers and snowboarders looking to learn before making the commitment and investment for travel.
The potential market for a snow center is extensive and can be divided into a variety of target areas as follows:
Other Specialty Markets such as Luge, Skating, Curling and Bobsledding.
Following its opening, it is the Management Team's intention to develop and grow the indoor real snow ski center business. Areas into which the business can develop include the following:
, the unique California environment called for re-design. Ski Tulare will capture year round the atmosphere and excitement of a winter sports scene in a controlled environment regardless of the outdoor temperature. Imagine exhilarating ski runs on a 100º California day.The snow area is themed to provide an interactive winter setting and will offer the fun and thrills of a range of leisure activities, which will be enjoyed by everyone throughout the year on the highest quality "Real Snow" indoors.
According to the National Ski Areas Association, ski areas nationwide tallied 57.1 million visits for the 2008/09 season, making it the fifth best season on record. Over the last 10 seasons (1999/00 to 2008/09), the industry has averaged 56.7 visits.
The 2008/09 season represents a 0.8 percent increase from the 10-year average, and just a 5.5 percent decrease from the record 2007/08 season of 60.5 million visits.
The growth of snowboarding has been significant – it being the fastest growing sport in the 1990s. While first treated as a fad, it became apparent that the thrill it offered was like no other. Snowboarding has been adopted by every major resort with its introduction to the Winter Olympics in 1998 having permanently cemented its status as an established snowsport.
Ski Tulare will not only enjoy significant usage from existing skiers and snowboarders but, equally important, will appeal to aspiring skiers and snowboarders looking to learn before making the commitment and investment for travel.
The potential market for a snow center is extensive and can be divided into a variety of target areas as follows:
The Ski Market
Existing skiers of all levels and abilities
Freestyle skiing competitions and slalom racing
The Snowboarding Market
Existing snowboarders of all levels and abilities
Freestyle riding competitions and racing
The Snow Activities Market
Tubing & Luge runs
"Snow Play" and Santa's Village
Corporate Entertainment and Functions
The Ski School Market
People wishing to learn to ski and snowboard
Existing skiers and boarders wishing to improve
Groups, schools, ski clubs and associations
Packages run on behalf of tour operators
Race training and coaching
Instructor training
Training for travel agents and tour operators
Other Specialty Markets such as Luge, Skating, Curling and Bobsledding.
Following its opening, it is the Management Team's intention to develop and grow the indoor real snow ski center business. Areas into which the business can develop include the following:
The development of further projects in the US in Las Vegas, Orlando, Miami, Los Angeles and other markets
Providing a specialist consultancy service to developers and operators of indoor ski centers in the US and throughout the world
Taking over the operation of existing poorly managed indoor ski slope operations in locations throughout the world
Operating ski centers in new retail and leisure developments that include indoor "Real Snow" ski slopes
Developing and operating temporary indoor ski structures (on a significantly smaller scale) for specialty customers (high cost theme parties tied to exclusive events)
Photo of Chill Factor
, Manchester, UK
, Manchester, UK
